Increasingly, we find ourselves suggesting and utilizing more and more online video for our client’s campaigns. Whether you’re using online video for a business introduction, product launch, customer testimonial, or tips & advice, it’s the most personal medium available.
We love it for many reasons. Here are just a few:
1. Taking Offline to Online:
Once there was just one place to utilize and consume video-on TV…with online video, now other forms of media can instantly direct and connect consumers to video on multiple devices. Remember to use all forms of your advertising to accomplish this goal—if you’re doing print, show a QR code linked to video. If you’re using radio or TV, drive them online with a URL that’s easy to recall & spell—and connect prospects to your video for maximum impact.
2. On Demand:
Online video is available any time, any where, on any internet-capable device. According to a February 2011 comScore study, 82.5% of the U.S. Internet audience have viewed a video online.
3. Emotional Connection:
It not only helps branding efforts, it provides a personal, emotional connection. If you’ve seen someone in a video, then meet them in person…you feel like you already know them.
4. Improved Search Rankings:
Using/embedding video on your web site enhances search engine rankings. In fact, Forrester Research has found that videos are 53 times more likely than traditional web pages to receive an organic first-page ranking on Google.
5. More Qualified Leads:
Using video as an sales tool to help your prospects learn more about your products/services can ensure that they are more educated before they call or arrive, thus better qualified.
6. Higher Conversion Rates:
Video in email marketing increases click-through rates by 96%. (Implix 2010 Email Marketing Trends Survey). And according to Internet Retailer (April 2010), visitors who view product videos are 85% more likely to buy than visitors who do not.
7. Employee Training:
Internal training videos are an excellent way to train new employees without taking more of your time (or the time of your other employees). Shoot it once—and done. Unless something major changes with your process, systems or tools, only minor future updates are necessary.
8. Customer Testimonials:
When your customers say it, it’s much more meaningful! Seeing & hearing the great things others say about you or your business is perhaps the best use of online video.